ABOUT RAFY
Hi there! My name is Rafy Evans and I’m a multi-faceted creator/talent strategist and brand publicist who has experience establishing talent relationships and leveraging those relationships with platforms and brands to develop and produce successful partnerships.
I have always thought that my life’s trajectory makes sense backwards. It explains why spending time at an all-boys summer camp led to the start of my digital career.
That start came in 2020 when I became the jill-of-all-trades assistant under YouTube and TikTok creators living at the SWAY LA Content House. During turbulent times both online and IRL the first year of TikTok’s widespread adoption, I recognized the need for a levelheaded strategist who could bridge the worlds between emerging talent and opportunities.
Since then, I’ve explored “middle-ground” roles such as a supporting talent strategy & activations at a platform and leading partnerships, events, and digital brand publicity for fashion and lifestyle clients as a digital manager at a PR agency. Now as a Manager of Creator + Product Experience at Vayner Media, I inform creator partnership strategy and provide larger opportunities to talent on behalf of Vayner’s brand client roster.
I am passionate about approaching talent/creator relationships with care and professionalism. Viewing myself as a sort of “Creator A&R” has helped me find purpose as I navigate the journey of my own career in the space. My “special sauce” is the ability to identify key talent, develop relationships, produce content and events, and execute partnerships while always keeping a talent-first focus that still make brands happy.
Hopelessly devoted to memoirs, essay collections, and live music. Roots in Orlando, FL. Also known for being a writer, .5x lens user, daily “strut” poster, and Harry Styles super-fan. More details on #onbrand.
Track Record Over The Years:
May 2024- Present: Manager of Creator + Product Experience, VaynerMedia
October 2023- April 2024: Senior Digital Manager, Infinity Creative Agency
September 2022- October 2023: Digital Manager, Infinity Creative Agency
July 2021-June 2022 Manager, Talent Strategy & Activations, Triller
Aug 2020-July 2021: Assistant at SWAY Content House, Bryce Hall
Jan-Aug 2020: Communications Specialist in Division of Student Affairs; University of Florida
Summer 2019: Camp Menominee, Videographer/Media Coordinator
Summer 2018: Sony Music Entertainment, College Marketing Dept.
2015-2019: University Union, Social Media, Marketing, Public Relations