DIGITAL

TALENT PARTNERSHIPS

During my tenure at Triller, I was responsible for managing content houses and paid partnerships of monthly and branded content deliverables from in-house talent and talent partners. Additionally, the talent team was responsible for creating and maintaining VIP relationships with top creators.

CASTING / CONTENT PRODUCING

In Feb 2023, I led the casting of popular YouTuber, Arirack (12.2M YT Subscribers) video “I Trapped 25 TikTokers in a House”. I was responsible for handling outreach, securing confirmations, and relaying talent logistics required for video participation. Airrack’s video has garnered 3.4M+ views since going live, but 3 creators went home with thousands of dollars in prize money making it a successful talent opportunity.

PUBLIC RELATIONS/ DIGITAL SEEDING

At Infinity Creative Agency, I work across multiple brand client accounts to organically seed product to talent with the goal of garnering social media impressions and placements from top aligned creators across multiple platforms. Other scope of works include: events, paid partnerships, talent collaborations, and sample trafficking.

Pictured above: Kappa x Sj Bleau (1.6M) for Rolling Loud LA Music Festival